How we model businesses, what the benchmarks say, and what changes in the product.
A worked example of the reality test: what a founder assumed, what the venue size allowed, and why no single lever closed the gap. The arithmetic is unkind, and that is the point of running it before the lease is signed.
ReadEvery archetype in Agent 01 carries a benchmark. Here is where each one comes from and how often we re-check it.
6 min readCapacity ceilings now fail a plan outright instead of flagging it. A note on when a warning should become a stop.
4 min readFifteen agents cannot read each other's prose. They read a ledger — and that constraint is what keeps the numbers honest.
7 min readEntity form, activity codes and the fees that land in month one rather than month twelve.
5 min readFive parked ideas per account, each kept with the facts that parked it, so returning to one costs nothing.
3 min readTreating the founder's income as an input changes what the revenue line has to clear. Most plans discover this too late.
8 min readModel notes and release notes. No newsletter theatre.