The agent catalog
Fifteen core journey agents, plus the specialist tools that support them. Filter by phase, or search for the work you need done.
15 agents
IVAvailableIdea Validation AgentTests the problem, the customer need, the value proposition and initial commercial potential.Validate & Decide01FSAvailableFeasibility Study AgentAssesses market, technical, operational, legal and financial viability, then issues a GO/NO-GO recommendation.Validate & Decide02BPAvailableBusiness Plan AgentConverts an approved opportunity into an integrated business and execution plan.Plan & Fund03IRIn developmentInvestor Readiness AgentPrepares the investment memorandum, pitch deck, executive summary, valuation and funding strategy.Plan & Fund04FMAvailableFinancial Model AgentBuilds revenue, cost, cash-flow, profitability, break-even and funding projections.Plan & Fund05OPAvailableOperations Plan AgentDesigns processes, resources, locations, suppliers, systems and operational requirements.Build the Business06MSIn developmentMarketing Strategy AgentDefines positioning, channels, messaging and the customer-acquisition plan with measurable targets.Build the Business07SSIn developmentSales Strategy AgentEstablishes the sales model, pipeline stages, targets and the commercial process.Build the Business08HRIn developmentHR & Organization AgentBuilds the organization structure, roles, hiring plan and compensation bands.Build the Business09LCIn developmentLegal & Compliance AgentIdentifies licensing, regulatory and contractual requirements, and what a human must confirm.Build the Business10PIIn developmentProject Implementation AgentConverts approved plans into tasks, owners, timelines and dependencies.Implement & Control11KPIn developmentKPI & Performance AgentDefines the KPI framework and tracks actual performance against the plan.Implement & Control12RMIn developmentRisk Management AgentMaintains the risk register, ranks exposure and proposes mitigations sized to your capacity.Implement & Control13FTIn developmentFunding Tracking & Investor Reporting AgentMonitors use of funds against plan and produces investor and management reporting.Implement & Control14BGIn developmentBusiness Growth AgentIdentifies growth opportunities, evaluates new products, branches and markets, and starts the next cycle.Grow & Scale15
Specialist tools supporting your journey
These are capabilities inside the journey agents rather than separate stages, and they appear wherever they are relevant.
Market ResearcherSupports Idea Validation, Feasibility and Marketing Strategy
Pricing StrategistSupports the Financial Model, Marketing and Sales
Product DefinerSupports Idea Validation and the Business Plan
Go-to-Market PlannerSupports Marketing and Sales Strategy
Brand Brief WriterDigital product and marketing support tool